ADVERTISING & PROMOTIONS MONITOR CLOTHING/ACCESSORIES eBags Launches a Pick Pink Program, which Jon Nordmark donates 10% of the retail price of CEO all pink bags sold to the Susan G. 6060 Greenwood Plaza Blvd. Komen Breast Cancer Foundation. All Greenwood Village, CO 80111 pink bags are flagged with a pink Phone: 303-694-1933 ribbon to indicate their eligibility Website: for the program. The company offers http://www.ebags.com/ over 200 styles of bag in pink. The pickpink program is year-round, with special limited-edition bags to be added during National Breast Cancer Awareness Month in October. A dedicated webpage, ebags.com/pickpink, allows customers to search all pink bags by category. It also includes information on early breast cancer detection, self-exams, and the Komen Foundation. (Susan G. Komen Breast Cancer Foundation, Cindy Schneible, VP of Cause-Related Marketing and Sponsorship, 5005 LBJ Freeway, #250, Dallas, TX 75244; phone: 972-855-1600; website: http://www.komen.org) FOOD/BEVERAGES Land-O-Sun Dairies (PET) Launches a one-on-one marketing and Sarah Patton education program promoting dairy Director of Marketing products to women with children. 8701 Red Oak Blvd., #210 Members of the PET Fridge Force, a Charlotte, NC 28217 team of mothers with young children Phone: 704-672-9993 at home, are trained to educate other women about the health benefits of dairy for children and women. PET Fridge Force moms talk to other women at grocery stores, schools, and family festivals, and offer samples of PET brand dairy products. They also distribute coupons and brochures describing the health benefits of dairy. HEALTH/BEAUTY AIDS Cover Girl (Procter & Gamble) Launches CG Vibes: Music That Gives Anne Martin Back, a promotion that will award VP, Global Cosmetics and Beauty $10,000 each to five women who do Marketing volunteer work. The CG Vibes Awards 303 International Circle Contest launched July 15 at a Hunt Valley, MD 21030 listening party held in New York Phone: 410-785-5583 City to debut the CG Vibes CD, which Website: features music from CG Vibes http://www.covergirl.com/ spokeswoman Queen Latifa, as well as cgvibes Brandy, The Corrs, Sugar Ray, The Donnas, and others. The CD is produced in partnership with Atlantic Records. Awards will be given in three categories: the CG Vibes Award, which is given to one woman who has given back to her community through music; Biggest Challenge, awarded to two women (one teen and one adult) who saw a need in their communities and determined how to fill it; and Biggest Accomplishment, awarded to two women (one teen and one adult) who have made a major impact within an existing organization. Entry forms are included in the CG Vibes CD packaging and are also available online at Cover-girl.com/cgvibes. Awards will be given in May 2005. The CG Vibes CD is available for purchase at Sam Goody and Media Play stores for $3.99, or as a free gift with the purchase of a full-length album by CG Vibes' artists Brandy, The Corrs, Toby Lightman, or Ben Jelen. The CD will also be available for sale and download at Sony's Connect.com. Proceeds from CD sales will go to the CG Vibes Fund. (Atlantic Records, Camille Hackney, VP of Strategic Marketing, 1290 Ave. of the Americas, New York, NY 10104; phone: 212-405-5475; website: http://www.atlantic-records.com) HOME/HOUSING Home Depot In a partnership with The Learning John Costello Channel (TLC), Home Depot's latest EVP, Merchandising and Marketing series of 'Do-It-Herself' home 2455 Paces Ferry Rd. improvement workshops (held July 12) Atlanta, GA 30339 featured cast members from TLC's Phone: 770-433-8211 home makeover show 'Trading Spaces.' Website: http://www.homedepot.com Workshops included tiling a backsplash, creating a tabletop, building a display cube, and making a headboard out of picket fencing. Designer Kia Steave-Dickerson led workshops in Atlanta; carpenter Amy Wynn Pastor led them in Leominster, MA; and designer Christi Proctor led them in Sacramento. Home Depot is the exclusive home improvement retail sponsor for 'Trading Spaces,' and provides materials for the show's projects. Source: MARKETING TO WOMEN
