NAPA AUTO PARTS and NASCAR Sprint Cup driver Martin Truex, Jr., are teaming up with Susan G. Komen for the Cure[R] to honor breast cancer victims, survivors and supporters via a special, one-of-a-kind paint scheme to be unveiled on the No. 56 NAPA AUTO PARTS Toyota during the AAA 500 NASCAR Sprint Cup Series race at Texas Motor Speedway on Nov. 7. The fan-generated paint scheme will feature names of individuals affected by breast cancer (see also Breast Cancer).
>From now to Oct. 11, consumers can submit the names of loved ones affected by breast cancer to appear on the No. 56 NAPA AUTO PARTS Toyota by making a minimum donation of $5.60 via the NAPA KNOW HOW Facebook page (www.facebook.com/napaknowhow). NAPA is hoping to recognize more than 56,000 individuals affected by breast cancer via the No. 56 NAPA AUTO PARTS Toyota paint scheme. NAPA will make a minimum guaranteed donation of $250,000 to Susan G. Komen for the Cure with this promotion and the NAPA All Out for the Cure™ program.
'NAPA wants to give individuals a chance to recognize their loved ones who have been affected by breast cancer via our Signature Car program,' said Gaylord Spencer, vice president of marketing strategy, NAPA AUTO PARTS. 'We look forward to honoring our fans' and customers' mothers, sisters, daughters and wives who have been touched by breast cancer on the No. 56 NAPA AUTO PARTS Toyota with this fan-generated paint scheme.'
Consumers can submit a name via the NAPA KNOW HOW Facebook page at www.facebook.com/napaknowhow. Via an easy three-step process, consumers can submit their loved one's name and select the location on the No. 56 NAPA AUTO PARTS Toyota where they would like the name to appear. All names collected will be featured in pink on the paint scheme of the No. 56 NAPA AUTO PARTS Toyota during the AAA 500 Sprint Cup Series race at Texas Motor Speedway. The minimum donation for each name is $5.60. Names submitted with a donation $560 or more will be in white on the car. All donation proceeds will go to Susan G. Komen for the Cure.
'This year, more than 200,000 new cases of breast cancer will be diagnosed in the United States,' said Katrina McGhee, EVP & Chief Marketing Officer, Susan G. Komen for the Cure. 'We are excited to partner with NAPA AUTO PARTS to honor individuals touched by the disease and spread the word about the importance of early detection in the fight against breast cancer to the NASCAR fan base.'
The AAA 500 at Texas Motor Speedway will be broadcast live on ESPN at 3:00 p.m. EST on Nov. 7, 2010.
NAPA will support Susan G. Komen for the Cure this October with two programs in addition to the Signature Car. Throughout the month of October, consumers can purchase a NAPA All Out for the Cure™ limited edition hat at a participating NAPA AUTO PARTS store or NAPA AutoCare Center for just $3.99 with $1 from the sale of each hat benefitting Susan G. Komen for the Cure. The No. 56 NAPA AUTO PARTS Toyota will also feature a special breast cancer awareness paint scheme on Oct. 3 at Kansas Speedway during the Price Chopper 400 presented by Kraft Foods.
NAPA AUTO PARTS has supported Susan G. Komen for the Cure since 2008. In 2009, NAPA conducted the NAPA AutoCare's All Out for the Cure breast cancer awareness campaign whereby consumers who spent $25 at any participating NAPA AUTO PARTS Store or NAPA AutoCare Center received an All Out for the Cure travel mug. In conjunction with the program, NAPA made a donation of $250,000 to Susan G. Komen for the Cure. NAPA also ran a special pink paint scheme on the No. 55 NAPA Toyota, driven by Michael Waltrip, during last October's Sprint Cup Race at Lowe's Motor Speedway in Charlotte, NC.
Keywords: Breast Cancer, Breast Carcinoma, Oncology, Women's Health.
This article was prepared by Cancer Weekly editors from staff and other reports. Copyright 2010, Cancer Weekly via NewsRx.com.
