Ladies and gentlemen, start your ovens -- the premium segment of the frozen pizza market now has a compelling, all-natural choice, competitively priced with the other national frozen pizza brands. Newman's Own, synonymous with classic quality and all-natural ingredients, is at work to deliver a new pizza contender, Newman's Own Thin and Crispy frozen pizza. This step from the salad bowl onto the pizza pan is part of Newman's Own, Inc. growth strategy to focus on what consumers want: convenient, all-natural meal solutions.
The pizza quartet, available in four adult/kid-friendly varieties, Supreme; Four Cheese; Roasted Garlic and Chicken; Uncured Pepperoni, is in stores this month in five test market areas in New England; Albany, NY; Milwaukee, WI; Minneapolis, MN; and Charlotte, NC with plans to expand to other markets in 2009 and roll out nationally by 2010.
'For 25 years, our consumers have loved our all-natural products that help make delicious meals. So, we figured, why not make it easier and provide the whole meal! Our new pizzas deliver what consumers want -- delicious, convenient meal solutions the whole family will love,' according to Mike Havard, vice president, marketing at Newman's Own.
Havard continued, 'I guess you could say we've jumped from the salad bowl onto the pizza pan!'
Following on the heals of the recent launch of Newman's Own Sweet Enough ready-to-eat breakfast cereals, Newman's Own frozen pizza and breakfast cereal products both represent the company's commitment to meeting consumers' increased need for convenience while continuing to provide delicious, higher-quality, all-natural alternatives to the big brands.
Newman's Own Thin and Crispy pizzas deliver delicious, high-quality, all-natural ingredients to the table with the added benefit of convenience, health and popularity. It takes only 10-12 minutes for a Newman's Own Thin and Crispy frozen pizza to bake to perfection and at about half the cost of take-out pizza.
Based on Newman's Own all-natural principles, it is not surprising to find top-notch, hand-selected ingredients and 0 grams of transfats in the new pizzas. To top it off, or more appropriately, to bottom it off, the thin crust pizzas have fewer calories and carbohydrates (25% less for Four Cheese) per serving compared to regular crust pizza. Conveniently, the thin crust, a priority in healthy pizza options,* bakes faster than a rising crust.
The crust in the Newman's Own pizzas is made with flaxseed; the pepperoni is uncured; all-natural cheeses are used in all the pizzas and the roasted garlic chicken pizzas are made with only all-natural white meat chicken. The Newman's Own Supreme Pizza is a robust pizza made with sausage, uncured pepperoni, green, red, yellow peppers, onions and cheese. There are no artificial ingredients in any of the Newman's Own pizzas.
Newman's Own Thin and Crispy pizza retails for a suggested price of $6.49-$6.99 for pizzas that range from 12.3 oz. to 14.7 oz. They can be found in the frozen food aisle at these grocers: Shaw's; Price Chopper; Big Y; Hannaford; Demoula's Market Basket; Roche Bros.; Foodmaster; Harris Teeter; CUB Foods; Piggly Wiggly; Woodman's Markets; Copps; Sentry; Byerly's; Lund's; Kowalski's.
Newman's Own(R), Inc., founded on a lark by Paul Newman and his buddy A.E. Hotchner in 1982, is now (to our own surprise!), a leading (and growing) premium food company that offers more than 175 varieties of delicious all-natural food and beverage products, developed and approved by Paul Newman himself, including our new marinades (Dress Up Dinner!); Natural Salad Mists and Sweet Enough Breakfast Cereals.
Based in Westport, CT, the charitable mission of Newman's Own is expressed in its Company motto: 'Shameless exploitation in pursuit of the Common Good.' The continuation of the Company's charitable mission is reflected in the following statement that will appear on every package of Newman's Own products: 'The Newman's Own Foundation continues Paul Newman's commitment to donate all after tax net profits from this product and related royalties for educational and charitable purposes. Paul Newman and the Newman's Own Foundation have given over $250 million to thousands of charities since 1982.'
Visit http://www.newmans.own.com/ for the nearest retailer/s that carry Newman's Own products and for recipe suggestions using Newman's Own products. Newman's Own(R) Organics, founded by Paul's daughter Nell Newman, offers a wide array of delicious organic products, http://www.newmansownorganics.com/.
Keywords: Newman's Own, Inc.
This article was prepared by Food Weekly News editors from staff and other reports. Copyright 2008, Food Weekly News via VerticalNews.com.
